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MONTAGE CAFE
Adobe Hooper campus - San Francisco, CA
CLIENT: Adobe, Inc. COMPANY: Media Objectives ROLE: Graphic Designer
MONTAGE is located in Adobe's San Francisco campus and service over 2000 employees. The cafe's branding is a blend of both the Hopper Campus' unique design with Adobe's culture and brand as a whole.
BRANDING
VISUAL IDENTITY
As the name suggest, MONTAGE's visual identity was
inspired by different components coming together, consisting of a family of interchangeable logos and watermarks that s
hare a solid framework.
LOGO CONCEPT DEVELOPMENT
DIGITAL MENUS | UX DESIGN
MENU TOUCH SCREEN
Each cuisine station was given a touchscreen menu to guide users though customizing their meal with a branded experience.
PROTOTYPE
USER FLOW CHART
CORRIDOR WALL ARRAY
Located at the entrance of the cafe are digital menus, updated daily, that display the themed cuisine for each station.
ENVIRONMENTAL BRANDING
HANGING SIGN
Using the Pattern Logo as a die-cut metal blade sign at the entrance of the cafe.
WINDOW FILMS
Window film throughout the cafe space of MONTAGE's brand patterns and color gives visitors a fully immersive brand experience.
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